SLAM the global brand founded in Genoa in 1979 will be official apparel supplier as Emirates Team New Zealand defends the America’s Cup in October 2024.
Emirates Team New Zealand successfully defended the America’s Cup in Auckland in 2021 having previously won the world’s oldest international sporting competition in 1995, 2000 and then again in 2017.
SLAM CEO Enrico Chieffi said: “We will do everything we can to contribute to their defence of the America’s Cup. Grant Dalton and I have known each other for many years. There has always been a harmony and deep respect between us even as we were often protagonists at the most important events in world sailing, first as athletes and then as managers.”
Chieffi was a world champion in the 470 and Star classes, a double Olympic sailor, and tactician on Italy’s America’s Cup challenger Il Moro di Venezia in 1992.
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