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HomeMagazineBoat BusinessBrand Identity transition for Lees Group

Brand Identity transition for Lees Group

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As of March 2024, Lees Group will be transitioning to a new name – AB Equipment Marine & Industrial Power.

This change reflects AB Equipment’s commitment to providing dedicated products, service, and support for the Marine and Industrial markets of NZ, now and for the future.

This transformation brings together the history of Lees Group and directly draws on the extensive resources and capabilities of AB Equipment. By further aligning our operations under the AB Equipment umbrella, we are positioned to offer an improved level of service and products to meet the evolving needs of Marine & Industrial businesses across New Zealand and the Pacific Islands.

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Key brands in our portfolio remain ; engines from world leading manufacturers FPT and Hyundai Infracore (formerly DOOSAN), Marine transmissions from ZF, Twin Disc & D-I Korea, in addition to the Zenith Isuzu Marine Generators, offering you access to top-tier global products renowned for their reliability and performance.

Marine customers will find an ever-increasing regional network of dedicated Marine Service Dealers available, providing full parts, service and technical support for the Marine brands on offer by AB Equipment, whilst Industrial Power customers will continue to see improved benefits from the broad range of services and expertise provided by AB Equipment’s extensive 18 branch network.

The company assures its customers, that while the name may be changing, the core values and commitment to support you and the products remain unchanged.

www.abequipment.co.nz

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Boating NZ is New Zealand’s premier marine title devoted to putting its readers behind the wheel of the latest trailerboats, yachts and launches to hit the market. It inspires with practical content and cruising adventures, leads the fleet with its racing coverage and is on the pulse of the latest maritime news and innovation.

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