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Home2024August 2024NZ-built Rae Line for UK

NZ-built Rae Line for UK

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North Canterbury boat manufacturer Rae Line Boats has exported its first boat to the United Kingdom, made possible by the New Zealand and United Kingdom Free-Trade Agreement implemented in June 2023.

Rae Line has been building boats in Swannanoa since the 1990s. Initially contracted by Sea Ray Boats of America to meet the demand for 18 to 20-foot trailer boats in the Australasian market, Rae Line has since developed its own range of boats popular in Australia and New Zealand.

Ian Williamson, Director of Sports Marine and Rae Line Boats, a net importer of luxury boats and marine products from the UK, welcomed the FTA and investigated the competitive advantage Rae Line could exploit to sell boats in the UK. With the FTA now in force, Rae Line can build boats at a competitive price point for the UK market.

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Busfield Marine Logo
Bavaria E40 Sedan
Bavaria E40 Sedan
$ 498 000 NZD
13.60 m | This Bavaria E40 is a stunning motor launch with three cabins, spacious galley and salon. Westhaven berth available to rent or purchase with sale. View online.
Rae Line 185 OBXS Interior

Rae Line undertook extensive market research to ensure its boats were compliant with UK and European standards and the first Rae Line 185 was shipped to a customer in Scotland in late July.

Rhys Williamson, General Manager of Rae Line, is excited to explore the new business opportunities the FTA will bring.

“The ease of doing business for New Zealand manufacturers is essential for growth, and the FTA makes it possible to explore markets further afield. There is always a demand for quality New Zealand products on a global scale and the removal of duties that add no value to end consumers makes NZ  products more affordable overseas,” says Williamson.

The FTA and Rae Line’s first order to the UK have come at an opportune time, he says, citing the current cooling of the NZ economy after a boom period during COVID-19.

Rae Line has built over 2,000 boats since 1998.

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www.raelineboats.com

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Boating New Zealandhttps://www.boatingnz.co.nz
Boating NZ is New Zealand’s premier marine title devoted to putting its readers behind the wheel of the latest trailerboats, yachts and launches to hit the market. It inspires with practical content and cruising adventures, leads the fleet with its racing coverage and is on the pulse of the latest maritime news and innovation.

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