Australia’s SailGP crew, the Bonds Flying Roos, will race at this weekend’s Abu Dhabi Grand Final with two fresh commercial backers. Global software firm monday.com and Australian-founded trading platform Blueberry have signed multi-year deals with the team, joining long-time Title Partner Bonds.
The timing is sharp. Under driver and CEO Tom Slingsby, the Australians are hunting an unprecedented fourth SailGP crown and remain one of the benchmark outfits in the foiling catamaran league.
To mark the new partnerships, the team has released a tongue-in-cheek video featuring co-owners Hugh Jackman and Ryan Reynolds alongside Slingsby. The clip gives fans a brisk introduction to SailGP and to Team Australia, mixing straight talk about the speed and aggression of F50 racing with the kind of dry humour you would expect from its two Hollywood backers.
monday.com comes in as the Bonds Flying Roos’ Official Global Work Management Partner. Rather than focusing on race day alone, the software will be used to keep track of the less glamorous side of the campaign: shipping boats and spares between venues, scheduling shore crew and sailors, planning repairs, and lining up media commitments around the series. Bringing those moving parts into one system is designed to help the team stay organised as they chase results in a championship that rarely pauses.
Blueberry joins as the Official Online Trading Partner. The company is using the league to speak to an international audience that understands tight margins, fast calls and managing risk, themes that sit comfortably beside high-speed, high-stakes foiling. Chief executive Dean Hyde says the partnership is a chance for a growing Australian brand to stand alongside a national team that has built a reputation for discipline and consistency.
Slingsby says having Bonds, monday.com, and Blueberry locked in as the team heads into Abu Dhabi gives the squad a clear lift. Australia has set the standard since SailGP’s launch in 2019, claiming three titles in the first four seasons. With every team now sailing identical F50s capable of more than 100 kilometres an hour, the rest of the fleet has closed the gap, but the Roos remain the reference point others measure themselves against.
The new branding will debut at the Mubadala Abu Dhabi Sail Grand Prix, presented by Abu Dhabi Sports Council, from 29–30 November. Results over the weekend will decide which teams earn a place in the season-ending, winner-takes-all final race for a USD 2 million purse, the richest prize in professional sailing.
For the Bonds Flying Roos, Abu Dhabi is another chance to turn a strong season into silverware. With extra backing, high-profile owners and a track record of delivering when it counts, the Australians will arrive on the start line expecting to be in the fight when the money race begins.
