HomeMagazineBoat BusinessFC Boats Rebrands as Fin Chaser: A New Era for the Kiwi Boat Builders

FC Boats Rebrands as Fin Chaser: A New Era for the Kiwi Boat Builders

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After 13 years of building trusted aluminium fishing boats, FC Boats has rebranded as Fin Chaser, a name that captures the spirit of “chasing fins” across New Zealand’s waters. Founded in 2011 by Ross Christensen, the company began with a vision to provide practical, durable, and affordable boats tailored to New Zealand anglers.

With Ross’s son Max now part of the team, Fin Chaser’s Hamilton-based facility has expanded, utilizing advanced materials and precise engineering. Their boats are known for stability, fishing space, and strength, built with high-tensile marine-grade alloy to deliver long-lasting performance.

The rebrand also marks the launch of new models like the Fin Chaser 385T and the Gen 2 700HTA, which will debut at The Sika Show this weekend.

What’s Next for Fin Chaser?

With its new identity, how will Fin Chaser continue to shape New Zealand’s small aluminium boat industry?

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Kirsten Thomas
Kirsten Thomas
Kirsten enjoys sailing and is a passionate writer based in coastal New Zealand. Combining her two passions, she crafts vivid narratives and insightful articles about sailing adventures, sharing her experiences and knowledge with fellow enthusiasts.

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