In a bid to stimulate the market and support increased boat sales this summer, NZ Marine has embarked on a targeted ‘Go Boating’ television campaign.
Starting in late October and running through until the lead-up to the March 2025 Auckland Boat Show, the promotion will target 50 to 79-year-olds with the means to buy a boat. The promotion is based around a 15-second TV advertisement that emphasises the lifestyle benefits of boating, including creating everlasting memories with family and friends.
The advertisement will screen on Sunday evenings during TV One’s Country Calendar, One News at 6pm, and in other documentary-type programmes.
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