Maritimo’s refreshed Muster format has turned 2025 into a standout year for owner events, swapping long migrations for relaxed, local weekends that fit real boating lives.
A local approach that changed the season
Maritimo’s decision to redesign its owner events has changed the rhythm of 2025. The long-haul migrations that once defined the brand have been replaced by short, local Musters that fit the realities of modern boating lives. The shift came from within the business. Australasian Sales Manager Danny Jordin, who leads Maritimo’s owner-engagement strategy, said the new approach was designed for flexibility and connection. “Whether you’re retired or time-poor with a packed schedule, this format really works,” he explained.
The Moreton Bay Muster in late August marked the start of this new era. Seventeen vessels gathered at Sanctuary Cove for a casual breakfast before the fleet, led by Maritimo’s new M50 Flybridge, cruised across to Peel Island. Horseshoe Bay delivered warm water, a beach setup, and a relaxed tone that carried through the weekend. The event felt curated without feeling rigid. It was the right blend of structure and space.
When a wind shift made the original plan to move the entire fleet to Straddie Brewing Co less appealing, the Maritimo team adapted. Instead of shifting all boats, they used tenders to ferry guests across. It kept the afternoon comfortable and calm. As Jordin noted, “It’s all about flexibility,” a principle he has pushed as part of Maritimo’s evolving event programme.
Saturday brought a gentle run to RQYS Canaipa. Boats tucked into the anchorage and owners gathered onshore for prawns, a fire, and a long afternoon under the trees. Children toasted marshmallows. Adults swapped stories. Many boats kept cruising together well beyond Sunday’s official end, showing how quickly the community settled into this new style.
Hamilton Island builds momentum for the brand
The Hamilton Island Muster in late September reinforced the strength of the format. Much of the fleet was already in the Whitsundays for winter cruising. A small flotilla even formed after the Moreton Bay Muster, with owners choosing to travel north together because they had enjoyed the first event so much. For Jordin, who oversees the Muster calendar, it was a sign the strategy was working. “These owners had so much fun in Moreton Bay they got together and formed a flotilla to head north,” he said.
The weekend opened with relaxed drinks near the marina before the fleet cruised to Cape Gloucester for swimming, stern-deck lounging, and a warm tropical afternoon. The sunset session on the lawn became another standout moment. Once again, plans shifted smoothly when owners chose to return to Hamilton Island to watch the AFL grand final as a group. It turned into one of the most social nights of the year, capped with a three-course dinner at the Yacht Club. “I’ve never had so many hugs before,” Jordin joked, reflecting the strong camaraderie that now defines these gatherings.
Sunday kept that relaxed energy alive as owners reconvened for the NRL preliminary final with plenty of grazing plates and good humour. The Muster had worked its magic again.
Pittwater prepares to close a strong year
The Maritimo Muster 2025 series will conclude later this month in Pittwater. More than twenty-five boats have already registered. The weekend will see the fleet run from Barrenjoey to Dangar Island, Mooney Mooney, and then Cottage Point. Once again, the M50 Flybridge will act as the host vessel and demonstration platform for Maritimo’s long-range ethos.
From Moreton Bay to the Whitsundays and soon the calm waterways of Pittwater, the Maritimo Muster 2025 season shows what can happen when a company listens to its owners and adapts. Shorter events. Lower stress. More time on the water. And a stronger community that keeps growing, one relaxed weekend at a time.
