Skipperi New Zealand, one of New Zealand’s largest subscription boating service, has rebranded as Subscription Boat Club, or SBC, after becoming fully New Zealand owned in 2025. The fleet and operating team stay the same, and so do the three marina locations at Westhaven, Gulf Harbour and Half Moon Bay. What’s changed is the name, along with the technology running behind it.
SBC says it has spent the past four months building a new platform to replace the nine separate systems it was previously using to manage bookings, compliance, communications and safety. Chief executive and director Colin Stone says those systems didn’t talk to each other properly. “Most were designed around what was easy for the multitude of software providers rather than what we saw was best for our members,” he says.
The company describes the new platform as AI-led and world-first, and says it was built around New Zealand maritime requirements.
For members, the changes show up in a new app with in-app messaging, destination guides, and the ability to save favourite fishing spots. The system also monitors battery health, fuel levels, engine performance, coolant temperatures and trim use, which SBC says helps its operations team pick up mechanical issues early.
SBC’s partners include LegaSea, DYSART ITM, Yamaha, Haines Hunter, Get The Net, Big Buddy and Auckland FC.
Membership still includes both Coastguard Day Skipper training and practical on-water tuition, unchanged from Skipperi’s previous offering.
Learn more from Subscription Boat Club.
