STABICRAFT HAS WORKED with marketing agency Onfire to build its new website.
The assignment took 12 months. With sales expanding overseas, the website had to compete on the international stage while maintaining its Kiwi identity.
Stabicraft and Onfire selected Silverstripe, used by several New Zealand government agencies and banks, for its ease of use and intuitive content management system.
“Stabicraft places a lot of emphasis on user-friendly design that is fit for purpose. The Onfire team had to ensure the website was visually appealing, easy to navigate and educational,” said Stabicraft marketing manager, Daniel Upperton.
Stabi TV, a central hub for all video content, means users can learn about the boats without being led away from the website.”
