With close to 20 years specific marine experience, Onfire Design was selected to undertake the brand refresh of New Zealand’s iconic Haines Hunter boats.
Sam Allan and the Onfire team undertook a full brand refresh that included a new brand positioning, logo, boat graphics, marketing and sales collateral, video story-telling and social media management.
As part of the refresh, Onfire also rebranded Seacraft to Haines Hunter HQ, positioning them as the headquarters of Haines Hunter in Auckland.
New websites were built for both Haines Hunter and HQ, that included an interactive boat quoting system. In just 12 months the new websites generated over 1,500 leads.
Since the rebrand, Haines Hunter have experienced strong demand.
Denis Kendall, CEO, said “In the first three months, Onfire learnt more about our business than the previous agency did in three years. They are extremely passionate about our brand and their knowledge of the product makes the whole process easy. The work they have done has helped to energise our staff, dealers and more importantly, our customers.”
