Yamaha Marine has appointed Auckland-based indie agency Onfire Design to drive sales of its recreational range of on-water machines, as well as its finance and insurance products.
Onfire recently launched a new retail campaign for Yamaha Outboard, Wave Runner and Finance. Including digital, print and above the line, the campaign identifies Yamaha as the ‘Real Deal’ with a series of impressive retail offers. Capitalising on Yamaha’s market leading credentials and superior dealer network, the campaign aims to ignite sales for the coming boating season and help Yamaha reassert its #1 position.
The Yamaha outboard promotion also features a powerful endorsement from Kiwi fishing legend Matt Watson who claims, “Your boat just goes better with a Yamaha.”
The Yamaha win is an endorsement of Onfire’s credentials in the marine industry. Having worked with many well-known boat and yacht builders, including several luxury brands, Sam Allan, Onfire Design founder, said it was a privilege to work with this prestigious brand.
“The Yamaha team has big plans, and its product range is built to achieve them. Packed with market leaders and ingenious innovation, Yamaha truly is the ‘Real Deal.’ We’re delighted to help them increase sales momentum and cement Yamaha’s position at the top of the marine industry.”
www.weareonfire.co.nz
