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HomeMagazineBoat BusinessLowe brings his sales game

Lowe brings his sales game

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With more than 25 years in the marine industry and experience selling many brands, Dominic Lowe of Lowe Yachts has joined forces with European Marine Imports to market Sasga and Sargo motor yachts.

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Lowe joins company directors Ernest and Leighton Henshaw and seasoned marine industry veteran Bruce McGill, on the European Marine Imports team in a sales and marketing support role.

Lowe met Ernest through a shared love of sailing many years ago, and with his broad experience in both power and sail, he was an obvious choice when the Henshaws went looking for some extra sales help.

“They were after someone who would dedicate his efforts to raising brand awareness, marketing, and sales,” says Lowe.

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Sasga motor yachts are built in Spain, with semi-displacement hulls, traditional styling, and excellent handling. They are great for families or couples and seem to especially resonate with owners transitioning from yachts to powerboats.

Offering Scandinavian styling flair and clever packaging, Finnish-built Sargo motor yachts are compact and fast, with excellent rough water performance and superb build quality, which will appeal to discerning buyers of all ages.

Lowe is based in Auckland; European Marine Imports is headquartered in Christchurch.


dominic@europeanmarine.nz

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Boating NZ is New Zealand’s premier marine title devoted to putting its readers behind the wheel of the latest trailerboats, yachts and launches to hit the market. It inspires with practical content and cruising adventures, leads the fleet with its racing coverage and is on the pulse of the latest maritime news and innovation.

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