HomeMagazineBoat BusinessNew Brand Strategist for GB Marine Group

New Brand Strategist for GB Marine Group

Marketing leader Lynn Fischer joins luxury yacht builder GB Marine Group as Global Chief Marketing Officer, supporting a new era of innovation, expansion, and brand growth for Grand Banks and Palm Beach Motor Yachts. 

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On the heels of successful new product introductions, a recent 10,591m2 factory expansion, and ongoing strategic investments in brand presence and owner services, CEO Mark Richards recognised the importance of a veteran U.S.-based brand strategist.

In this newly created role, Lynn will spearhead the company’s marketing efforts, working closely with Richards to expand the brand, deepen client engagement, and further strengthen the company’s reputation for performance, design excellence, and a world-class owner experience.


www.grandbanks.com 

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Boating NZ is New Zealand’s premier marine title devoted to putting its readers behind the wheel of the latest trailerboats, yachts and launches to hit the market. It inspires with practical content and cruising adventures, leads the fleet with its racing coverage and is on the pulse of the latest maritime news and innovation.

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