Protector Boats proudly builds all its boats in New Zealand, but it’s a truly international brand. You’re just as likely to see one fishing off an island in NZ’s Hauraki Gulf as you are tendering for superyachts in southern Italy. The brand’s reputation plays a large part in its global popularity, but so do our partners. And one of our most successful partnerships is with Europe’s largest new and used yacht brokerage network Ancasta Group, the exclusive dealer of Protector Boats on the continent.
We braved a 13 hour time difference to discuss all things Protector with Ian Andrews (Andy), the Brand Manager for Protector Boats (PB) Europe (under Ancasta), and a British boating enthusiast who served in the Royal Navy for decades.
Onboard from East Africa to Oman
Andy has been passionate about boating for his entire life and has always owned a boat (until now because he’s too busy travelling the world selling Protectors).
He spent 25 years living onboard boats of various sizes in the Royal Navy, and was stationed all over the world, from Africa to the Middle East. For a time he was based in Kenya, working with British forces supplying boats and boating equipment for operations in the region.
He then left the navy and moved straight into the marine industry, assisting the set up of Sail Oman, before working for a Who’s Who of marine brands. When Andy eventually moved to his current role at Protector it was not his first time in the captain’s seat.
Europe’s biggest boat brokerage
PB Europe is a subsidiary of Ancasta International Boat Sales, Europe’s largest yacht brokerage, specialising in the sale and support of new and used vessels. Founded in 1982, it is headquartered in Hampshire UK, and has 22+ offices across the UK and Europe.
This established business forms a solid foundation for Protector Boats in Europe, with Andy’s capable hands at the helm. Andy says he’s getting the old address book out and seeing where he ends up:
“This is not a job that you can do sitting behind a keyboard—it’s 80% travelling out of the office all over Europe. I’ve done some work in Croatia, I’ve got a trip to southern Ireland coming up. We’re off to the Channel Islands shortly, as Protector really is the ideal commuter between the islands and the mainland,”
Once you’ve driven a Protector, you understand
Andy does a tremendous amount of work to promote the Protector brand all over Europe—but he says his job is made much easier by the strength of the product:
“Some people say I could buy something for less, but nothing compares. Once you’ve driven a Protector you understand. The capability of these boats, the seakeeping ability, the strength, and the build—it’s completely unique.”
“Pros who’ve used them professionally understand this and they’ll always buy them for private use. It’s a boat that will get you out of trouble in gnarly weather, your clients, your team, your crew and your family will always get home safely.”
The vast Ancasta network strengthens the value of Protector in Europe, by bolstering the brand’s aftersales, and warranty service in Europe. This means less downtime, less hassle, and fast, local service when you need it, which makes Andy’s job even easier:
“Previously Protector Boats customer service was remote via New Zealand, and they did a great job, but the distance made it difficult. Now thanks to Ancasta, we have offices throughout Europe, mobile engineers—we’re incredibly well established.”
Secretly a Kiwi
It’s a lot easier to represent a brand when you believe in the product, but also the team behind it. And Andy says the Protector team back in New Zealand make it easy:
“I’ve spent lots of time in NZ, and get on really well with Lyndsay and Matt and Dean and I’m very excited to have Karen on board.
“I’ve got complete faith in the brand. I can stand in front of my team and my clients and educate them about Protector because it’s an amazing product. And I always say, the best way to sell these boats is to find some bad weather and get yourself onboard.”
“I really enjoy sending design feedback which actually gets acted on. I feel like part of a big family. At the end of the day, I really believe in this brand, I believe in the product, and the people behind it so it’s not hard to sell these things.”
“I’d love to sell more, but the only problem is they last forever!”
— Taryn Taylor, Rayglass Boats
