Since arriving in New Zealand in 1976, the Hilux has become a trusted part of Kiwi life, used across farms, worksites and remote regions.
Marking 50 years in 2026, Toyota New Zealand highlights the Hilux’s long-standing reputation for toughness, reliability and durability. More than 135,000 Hilux vehicles are currently on NZ roads, many still in service after 15-plus years.
Assistant Vice President Susanne Hardy says the Hilux’s legacy is built on real-world performance and customer trust, with stories of longevity and dependability passed between generations. From its original 2WD petrol model to today’s range – including diesel, mild hybrid and new battery electric variants – the Hilux has evolved alongside changing customer needs while maintaining its core purpose.
Toyota says the Hilux continues to play a key role across New Zealand communities, supporting industries and livelihoods nationwide.
As the brand celebrates the milestone, the focus is not just the vehicle, but the people and stories behind it.
