Gill has launched a global campaign, Beyond Tested, showcasing the rigorous engineering and testing behind its marine apparel.
The campaign offers an inside look at how fabrics, seams and construction are pushed beyond industry standards in both lab and real-world conditions before reaching the water.
Through a campaign film and supporting content, featuring ambassadors including Conrad Colman, Aina Bauza, Helena Mills Bowers and Marie Barrue, Gill highlights how its products are tested to the limit and proven at sea – reinforcing a simple message: sailors should be able to trust their gear.
Alongside the campaign, Gill has launched a new global Shopify-based e-commerce platform to enhance the customer experience.
