Propspeed, a leading innovator of underwater foul-release coatings, has announced a significant rebranding campaign, reinforcing its strong brand presence established over 21 years.
The rebranding includes new logos; a modernised, information-rich website; packaging, to enter the market in mid-2021; updates to social media platforms and collateral to better express the company’s business goals and passion.
Propspeed is recognised globally as the original and premium foul-release coating for propellers, running gear and any metal assets below the waterline. It’s a non-toxic solution offering performance that’s second-to-none.
Prospeed delivers not only the world’s best foul-release coating system, but insulation and protection from corrosion and electrolysis for metal underwater assets, which helps support anode life.
The Propspeed name has establishing brand equity and recognition over 21 years. The new branding transfers this recognition to all Propspeed’s product lines, through design cues and parent brand association. Design cues are based on elements found in the logo today, but now aligned with the new brand vision.
“Our brand is a reflection of our people, and no matter who you talk to in the company, you will see the passion for our products, industry, customers and the ocean,” said Chris Baird, CEO, Propspeed. “We updated the look and feel of our marketing assets to better portray this passion.”
Propspeed products include Propspeed for running gear, Foulfree for transducers and Lightspeed for underwater lighting.
