Innovative New Zealand brands BEP and CZone (designed and manufactured in New Zealand by BEP Marine Ltd) are now part of the newly formed Advanced Systems Group (ASG) by Brunswick Corporation. They join Power Products brands Ancor, Blue Sea Systems, Lenco, ProMariner, Marinco and Mastervolt.
Brunswick’s Advanced Systems Group will consist of 11 industry leading brands that also include Attwood, Garelick, MotorGuide and Whale.
The formation of ASG is part of the Brunswick move to expand global leadership in Marine Parts and Accessories through innovative technology development and strategic acquisition. The Advanced Systems Group will provide focused attention on the significant additional commercial growth opportunities with all ASG brands, including CZone and BEP.
The combined growth, and increased demand from the marine market for smarter boats with greater integration and connectivity, means ASG is expanding their resources at their APAC headquarters in Auckland, New Zealand. Four additional engineering roles will be added as well as a product expert to support development of new products.
As well as the design and manufacture of CZone and BEP products, ASG APAC is responsible for the distribution of Ancor, Blue Sea Systems, Lenco, ProMariner, Marinco, and Mastervolt products in the Asia Pacific Region.
