Leading Australian luxury motor yacht manufacturer Maritimo’s global outreach strategy is pushing strongly into Europe, the Americas and the Middle East.
The company is on target to increase its global sales into these markets, predicting more than 50 percent of its overall production this financial year will be exported offshore.
CEO Garth Corbitt said the Queensland-based manufacturer had just completed a $13 million expansion of its production facility at the Coomera Marine Precinct and now had set in place a global network of representatives to drive its international expansion strategy.
“Never before have we been so well established to take the brand forward and increase brand awareness and ultimately sales in the most significant international markets,” he said.
“This global expansion strategy has been formulated by the senior management team over a period of years and it has been necessary to get the foundations set correctly before embarking on that journey.
“Naturally you have to have the product and the capacity at the back end to achieve that and we are confident we have,” he said. “Our product line is as diverse as it has ever been, our investment into R and D is paying off handsomely and our physical production footprint has almost doubled in the past 18 months, providing the capacity for future expansion.”
Corbitt said Maritimo in the Americas was already producing significant results with the team led by Maritimo Americas’ President Dave Northrop recording total sales in the past year in excess of US$20 million.
Maritimo is in the final stages of negotiating the appointment of a Barcelona-based representative to head up its European operations.
“We have had lengthy discussions and I am confident an arrangement will be finalised shortly,” said Corbitt.
He said the operation is headed by a highly respected and experienced European marine industry identity.
Corbitt said Maritimo was also in discussions with a major company in the Middle East and was seeking to open up that marketplace.
“The company we are speaking to is the leading importer and distributor of luxury automobile and marine products in Saudi Arabia,” he said, “It has more than 800 employees.”
Closer to home, Maritimo was achieving strong sales in New Zealand and a significant number of its Gold Coast manufactured vessels were making their way across the Tasman.
“Our international strategic roll-out has been several years in the planning and now all the pieces are finally in place for its expansion,” said Corbitt. “The Maritimo brand is set to get much bigger on the world stage in coming years.”
