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HomeMagazineBoat BusinessLenco brand refresh

Lenco brand refresh

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Lenco, a leader in the design and manufacture of trim tabs, actuators, hatch lifts and accessories, has announced a brand refresh.

Encompassing a new logo, tagline and brand pillars, the new identity signifies a shift towards a more modern version of the Lenco brand as it continues to develop top-quality products for the marine industry.

As a part of the refresh, Lenco has introduced a new logo that brings a more current feel to the brand. Its new brand pillars, Empower, Innovate and Adventure, represent Lenco’s commitment to equipping boats to be capable of more on the water, leading through innovation and developing products that positively and meaningfully impact on-water experiences.

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Boating NZ is New Zealand’s premier marine title devoted to putting its readers behind the wheel of the latest trailerboats, yachts and launches to hit the market. It inspires with practical content and cruising adventures, leads the fleet with its racing coverage and is on the pulse of the latest maritime news and innovation.

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