Alongside the launch of Simrad’s NSX® ULTRAWIDE, the world’s first fully-featured ultrawide display chartplotter/fish-finder, Navico is introducing a fresh brand positioning for the Simrad brand.
This positioning centres around the concept of Simrad boaters refusing to settle. The brand expression below paints the picture.
Simrad isn’t for “most boaters”.
Simrad is built for those who refuse to settle.
- Advertisement, article continues below -
2018 Lagoon 42 Owner Version — 3-cabin luxury catamaran, 12.8m, nestled in stunning Tahiti, French Polynesia. Designed by Van Peteghem/Lauriot Prevost. Blue-water ready bluewater cruiser priced at NZD $650,000. Island life awaits, price $650,000
Enquire Now
For those who can’t stand to come ashore when the sun sets,
and who use every tool at their disposal to redefine what’s possible out on the water.
What sets Simrad boaters apart?
We never settle for second-best experiences…
- Advertisement, article continues below -
Or, second-best tech.
In short, Simrad is for those who NEVER SETTLE.
