This change marks a new era for the business as it continues to grow and evolve. Over time, Tenob’s product range and international brand partnerships have expanded well beyond the scope of its original offering. The new name, Boatgear, better reflects the scale and focus of the company today, which specialises in quality marine equipment for both professionals and boating enthusiasts.
“This is a strategic reimagining of our company to mark a new chapter in our continued growth amongst the evolving landscape of the marine industry,” says Danny Bassi
“The name is simple, memorable, and clearly communicates what the business is all about across international markets. It is
a fresh identity that aligns with the company’s vision and positions it strongly for the future.”
While the name is new, the company’s mission and dedication remain the same, along with a high level of service, support and product quality that the marine industry has come to trust.
“We remain wholesalers, and our relationship and loyalty to our customers will always be the core of our business. This rebrand is simply the next step in a long-standing commitment to delivering excellence across all areas of marine supply.”
www.boatgear.co.nz
