A look back at Maritimo’s 20-year history reveals that the luxury motor yacht builder is much more than hulls and sales. The brand is built on family, deep connections with global owners, and a legacy forged at boat shows.
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n 2004, founder Bill Barry-Cotter launched the groundbreaking Maritimo 64 at the Sydney International Boat Show. Ever since, these events have been the cornerstone for launching and marketing Maritimo’s fleet.
A proven formula for connection
Reflecting on this journey in 2023, Maritimo’s Marketing Manager, Simon Stewart, emphasised the enduring value of these events.
SCIBS also serves as a critical strategic hub for international expansion.
Record-breaking success at SCIBS 2026
This strategic investment paid off massively at the 2026 show. Against the backdrop of a massive event that drew over 41,000 attendees, Maritimo heralded “super results” for both its core brand and its newly acquired Caribbean brand.
Maritimo showcased a $38 million, six-vessel fleet. The display drew unprecedented crowds, resulting in a record number of booking registrations to view the range.
The undisputed star of the show was the Maritimo S50 Sedan, which made its global debut.
Glass, oak, and open ocean: inside Maritimo’s newest floating sanctuary
The Caribbean revival
Perhaps the biggest surprise of the show was the triumphant return of the Caribbean brand, which Maritimo recently acquired. The heritage brand boasts a loyal following spanning more than 50 years, but its revival under Maritimo ownership far exceeded expectations.
Across the two iconic brands, a record 1,400 people booked inspections, with over 550 specifically registering to board the Caribbean 40F and 27F.
Caribbean Boats reborn: 40F and 27F Flybridge cruisers unveiled
These updated Caribbean models are now manufactured alongside Maritimo vessels at the company’s state-of-the-art facility in Coomera on the Gold Coast.
The next chapter
With another successful year in the bag at Sanctuary Cove, Maritimo has solidified its position at the pinnacle of luxury boating. As the company looks toward its next 20 years, the successful acquisition and manufacturing integration of the Caribbean brand may well form the next great chapter in the Maritimo story.
