Suzanne Hawley has been appointed Marine Marketing Manager at Airmar, with responsibility for the company’s marine marketing across New Zealand, Australia, North America and Europe.
The change brings Airmar ANZ into the same marketing structure as the company’s North American and European operations. Until now, each region has managed its marketing separately.
Airmar Director of Marketing Craig Cushman said the company wanted a consistent brand strategy across its marine markets. The new structure is also intended to support sales and lift Airmar’s profile in the marine electronics sector.
Airmar manufactures ultrasonic transducers and sensor technology, including equipment used with CHIRP sonar systems. The company was founded in 1982 and is now part of Amphenol.
In New Zealand and Australia, its products are distributed through the wholly owned Airmar ANZ operation. Hawley will now oversee marine marketing for that business as part of her wider role.
