Simrad Never Settle

Alongside the launch of Simrad’s NSX® ULTRAWIDE, the world’s first fully-featured ultrawide display chartplotter/fish-finder, Navico is introducing a fresh brand positioning for the Simrad brand.

This positioning centres around the concept of Simrad boaters refusing to settle. The brand expression below paints the picture.

Simrad isn’t for “most boaters”.

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2019 | Nautitech Open 40

Turn-key 2019 Nautitech Open 40 in Tahiti. ARC-ready, 4 cabins, solar, watermaker, new sails. Cruise the Pacific or go offshore in comfort, price 330,000

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Simrad is built for those who refuse to settle.

For those who can’t stand to come ashore when the sun sets,

and who use every tool at their disposal to redefine what’s possible out on the water.

What sets Simrad boaters apart?

We never settle for second-best experiences…

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Sea Ray Sundancer 275 (2006)

$69,500

9m | Sea Ray Sundancer 275 (2006). LOA 9m. Engines No. of Engines: 1; Engine Make: Mercruiser MPI; Engine Year: 2006; Engine Hours: about 450; Fuel Type: Petrol; Drive Type: Stern Drive. 2 Cabins.

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Or, second-best tech.

In short, Simrad is for those who NEVER SETTLE.