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HomeMagazineBoat BusinessSimrad Never Settle

Simrad Never Settle

Alongside the launch of Simrad’s NSX® ULTRAWIDE, the world’s first fully-featured ultrawide display chartplotter/fish-finder, Navico is introducing a fresh brand positioning for the Simrad brand.

This positioning centres around the concept of Simrad boaters refusing to settle. The brand expression below paints the picture.

Simrad isn’t for “most boaters”.

- Advertisement, article continues below -

Simrad is built for those who refuse to settle.

For those who can’t stand to come ashore when the sun sets,

and who use every tool at their disposal to redefine what’s possible out on the water.

What sets Simrad boaters apart?

We never settle for second-best experiences…

- Advertisement, article continues below -
Busfield Marine Logo
Bavaria C42 2021
Bavaria C42 2021
$ 525 000 NZD
12.90 m | This nearly new Bavaria C42 has a 3 double cabin layout and spacious interior. Ideal for offshore or coastal sailing. View at Westahven Marina.

Or, second-best tech.

In short, Simrad is for those who NEVER SETTLE.

 

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Boating NZ is New Zealand’s premier marine title devoted to putting its readers behind the wheel of the latest trailerboats, yachts and launches to hit the market. It inspires with practical content and cruising adventures, leads the fleet with its racing coverage and is on the pulse of the latest maritime news and innovation.

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