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HomeNew Zealand NewsAnniversaries & MilestoneWhite Pointer boats celebrates 30 Years with Anniversary Fishing Competition

White Pointer boats celebrates 30 Years with Anniversary Fishing Competition

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White Pointer Boats marks an impressive milestone in 2025, celebrating 30 years of crafting high-performance vessels tailored for New Zealand's rugged waters. To honour the occasion, the company hosted a points-based fishing competition over the past few days (from February 6th to 8th) at the stunning Waihau Bay in the Eastern Bay of Plenty.

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The event has drawn an enthusiastic crowd of White Pointer boat owners and fans, all eager to take part in the festivities and celebrate the brand’s enduring legacy.

37kg Yellow Fin Tuna caught at the White Pointer boats 30th Anniversary Fishing Competition / White Pointer Boats (Facebook)

The competition was not only a showcase of skill and sportsmanship but also an opportunity for White Pointer to display its ongoing innovation. Earlier in the first day, the company demonstrated a significant upgrade on one of its boats, swapping out three 250-horsepower outboard engines in favour of two 350-horsepower units, highlighting its commitment to continuous improvement and performance.

The competition has already seen some excellent catches, with several large tuna landed, including 43.8kg, 37kg, and 27.4kg specimens. Among those participating are the team from BoatDek, with team member Jaz experiencing his first-ever game fishing mission—one that proved successful when he reeled in a respectable albacore tuna. Honda Marine New Zealand are also present, with team members enjoying a fruitful day on the water, landing several big catches.

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2012 Sea Ray SLX 300
2012 Sea Ray SLX 300
NZD $214,258
2012 Completed with many high-end options such as teak decking on the extended swim platform, a built-in cockpit barbecue grill and an integrated cockpit tower, the SLX 300 is the height of luxury on the water.
The 37kg Yellow Fin Tuna caught at the White Pointer boats 30th Anniversary Fishing Competition / White Pointer Boats (Facebook)

Participants are enjoying ideal conditions, and spirits were high, with a special hoahoa evident among the anglers and White Pointer enthusiasts, making for a fitting tribute to the brand’s 30-year journey.

Fred at the White Pointer boats 30th Anniversary Fishing Competition / White Pointer Boats (Facebook)

The roots of White Pointer Boats trace back three decades to founder Rex Briant. With a deep passion for the ocean and a vision to build boats that could master New Zealand’s demanding waters, Rex and his team set out to design vessels that combined durability, performance, and comfort. Their goal was not just to create another boat but to redefine what a fishing and adventure vessel could be.

White Pointer boats 30th Anniversary Fishing Competition / White Pointer Boats (Facebook)

In the mid-1990s, after extensive research, testing, and fine-tuning, the first White Pointer boat was launched. Featuring cutting-edge hull design, superior materials, and expert craftsmanship, it quickly gained a reputation for excelling in rough conditions. The brand became synonymous with reliability, safety, and exceptional performance—qualities that appealed to serious anglers and adventure seekers alike.

White Pointer Boats has continued to evolve while staying true to its founding principles. Earlier this year, the company unveiled its special 30th Anniversary model—the 745 Sports Cruiser 30th Edition. This latest model embodies the brand’s legacy of innovation, combining modern advancements with the rugged reliability White Pointer is known for.

White Pointer 745 Sports Cruiser / White Pointer Boats on Facebook

As the 30th Anniversary Fishing Competition wraps up, it was clear that White Pointer Boats had not only built exceptional vessels over the years but had also cultivated a strong and loyal community. With a legacy spanning three decades and a commitment to pushing boundaries, the future continues to look bright for White Pointer and the passionate anglers who trust their boats to take them on new adventures.

A White Pointer boat, named Greenpointer, at the White Pointer boats 30th Anniversary Fishing Competition / White Pointer Boats (Facebook)
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Boating NZ is New Zealand’s premier marine title devoted to putting its readers behind the wheel of the latest trailerboats, yachts and launches to hit the market. It inspires with practical content and cruising adventures, leads the fleet with its racing coverage and is on the pulse of the latest maritime news and innovation.

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