Lusty and Blundell’s updated website, www.lusty-blundell.co.nz, features rich content with detailed product information on L&B’s wide range of both marine and non-marine products and systems.
The upgraded website is a valuable, user-centric hub of information; a ‘one-stop-shop’ that contains technical diagrams, product manuals, data sheets and a significant number of downloadable resources and helpful videos.
“Everyone from electricians and retailers to boat builders and DIY-ers will find appropriate technical solutions and something useful for their own applications,” says L&B marketing executive Shirner Dyson.
During the lockdown, L&B staff spent over 3000 hours collecting information from various suppliers and creating digital content for over 20,000 individual products. Not only is the website using the latest in e-commerce efficiency principles, it is also responsive across all platforms and devices.
“It was clear that we needed to focus on our online offering especially since most business will be conducted this way in the future,” says Shirner Dyson.
“We were specifically focussed on making it easier for customers to learn and locate valuable information so they don’t have to spend hours searching the internet to make a buying decision.”
The website also features a Live Chat function for those needing instant information or advice and a dedicated news section with all the latest updates regarding trade shows, new product launches and company announcements.
The website hosts a dedicated B2B section, complete with customer portal. This enables customers to conduct a large amount of their business online, including viewing their special pricing and ordering online, creating order templates to quote jobs, viewing past invoices and updating their contact details.
“Combined with the size and efficiency of our warehouse, the new platform also allows us to ‘drop-ship’ orders on behalf of our customers,” she says.
“And, thanks to this major revamp, we expect it will be platform for all our communications in the future, supported by strong social media.”
