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HomeMagazineBoat BusinessFreedom Boat Club in New Zealand

Freedom Boat Club in New Zealand

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Freedom Boat Club, the world’s largest boat club operator (and a business within Brunswick Corporation), is expanding into New Zealand, launching with three locations across the country – Auckland, Christchurch and Queenstown.

Each location will highlight the synergies of the Brunswick portfolio featuring a fleet of Sea Ray and Rayglass Boats, powered by Mercury Marine engines and outfitted with Navico Group electronics. 

With more than 400 locations across North America, Europe, and Australia and nearly 100,000 members, Freedom Boat Club is the
world’s largest boat club operator – a boating community, offering
a subscription-based model that provides members with unlimited access to their home club fleet of boats. Membership includes a one-time joining fee and affordable recurring monthly dues.

Freedom members enjoy the ultimate convenience and flexibility, as the club takes care of boat storage, maintenance, insurance, repairs, cleaning, and even fuelling before each outing. Members also receive unlimited training from certified captains to build confidence at the helm and have the unique benefit of reciprocal access to boats at all Freedom locations worldwide.

Freedom Boat Club in New Zealand

The New Zealand franchise will be owned and operated by Scott Williamson, a seasoned marine industry expert with over two decades of experience. Scott and his family have been deeply involved in New Zealand’s marine industry, owning and operating their family business, Sports Marine, for more than 45 years.

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Freedom Boat Club’s first New Zealand location will open at Auckland’s Westhaven Marina in early 2025. From there, popular destinations like Waiheke Island, Rangitoto Island, and the Coromandel Peninsula will be just a short journey away.


www.freedomboatclub.co.nz or call toll-free at 0508 322 322. 

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Boating NZ is New Zealand’s premier marine title devoted to putting its readers behind the wheel of the latest trailerboats, yachts and launches to hit the market. It inspires with practical content and cruising adventures, leads the fleet with its racing coverage and is on the pulse of the latest maritime news and innovation.

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