Advance Trident sales and marketing manager announced
Advance Trident has named Tom Ritchie as sales and marketing manager. The move adds proven capability to a team that works across New Zealand’s marine trade. Ritchie’s brief covers customer engagement, partner relationships, and campaign delivery. The company plans to introduce him to dealers and maritime partners over the coming weeks.
Advance Trident sales and marketing manager with international experience
Ritchie brings a mix of local and overseas experience. He worked with Garmin New Zealand, where he helped drive growth and lift customer engagement. Over the past three years he has been based in London. That stint adds a broader view of market trends, channel strategy, and brand building in a competitive setting.
Kiwi pedigree meets a modern brief
Boating is a family affair for Ritchie. His father, Tim Ritchie, leads Hutchwilco, a long standing name in New Zealand marine safety. That background shows in his familiarity with the trade, from retail to commercial supply. It also aligns with Advance Trident’s focus on lasting relationships and practical solutions for people who use boats.
In his new role, Ritchie will partner closely with customers and suppliers. Expect an emphasis on clear communication, responsive support, and data led planning. The goal is simple. Help dealers and boatbuilders put the right equipment on the right boats, and back it with service that stands up to New Zealand conditions.
What this means for the market
Appointments like this matter because the marine trade is changing. New electronics, smarter integration, and higher customer expectations are the norm. A manager who understands product and people can shorten the gap between a customer need and a working fit out. That is good for skippers, technicians, and the industry as a whole.
Ritchie steps in at a time when many dealers are planning for summer. Installers want dependable supply and clear timelines. Boat owners want gear that is simple to use and easy to service. With his Garmin background and fresh international experience, Ritchie is well placed to help deliver both.
