North Sails has been announced as the Official Technical Apparel Sponsor of the Louis Vuitton 38th America’s Cup. The partnership highlights the brand’s leadership in high-performance sailing and its ongoing innovation.
To mark the collaboration, North Sails has launched the ‘Road to Naples’ capsule collection – versatile men’s and women’s apparel designed for both on and off the water.
The collection has been available since 21 May, ahead of the 38th America’s Cup, set to take place in Naples, Italy in June-July 2027.
North Sails has also announced it has partnered with GB1, Britain’s America’s Cup team, becoming its exclusive technical clothing supplier and licensing partner for a GB1 capsule collection.
The brand will provide high-performance sailing gear designed for elite racing conditions, alongside a fan-focused collection of apparel and accessories.
The first collection launched ahead of the Preliminary Regatta in Cagliari, with further releases planned before the 38th America’s Cup in 2027.
The partnership also supports the Athena Pathway, including women’s and youth teams, reinforcing development of future British sailing talent.
www.northsails.com/americas-cup
